Photo: Huggy

Though most pro snowboarders like to cast a blind eye to the business side of shredding, the bottom line is that the free products and fat paychecks are the result of whether or not they can drive sales. Having a pro model amplifies these metrics associated with our sport’s cult of personality. Being a superior performer with a compelling persona makes for an individual that is the ideal candidate for a pro model. America’s Next Top Pro Model showcases these icons who by name alone can push product in a manner that cutting edge technology, fancy graphics and diligent sales people can’t.

Read more: America’s Next Top Pro Model: Charity Auction Photos

High Ollie Winners: 1st- Keegan Valaika (not pictured because they wouldn’t let him in the bar), 2nd- Chris Bradshaw, and 3rd- a tie between Heikki Sorsa and Joe Sexton

All Photos: Laura Austin

As far as snowboard contests go, there really is nothing like America’s Next Top Pro Model. From the elite field, to the emphasis on freestyle versatility, to the rumors of performance enhancing snowboards, the ANTPM has been likened to the Tour Dé France of winter sports. If that is truly the case then an argument can be made that Austin Smith is ANTPM’s Lance Armstrong with the difference being that the former actually fulfilled on hiscomeback hopes.

Read more: America’s Next Top Pro Model: Awards and Party